Freddie Flintoff totally upstaged by adorable children in Morrison's advert

Here is the new Morrison's advert. A new Morrison's ad is always an event in my house and this one is no exception featuring as it does cricketing legend, Freddie Flintoff.

Freddie seems to be attempting to make inroads into a media career ever since he broke his body in the name of English sporting success but in his latest foray into the world of television he finds himself upstaged, out-acted and out-classed by a gaggle of adorable child actors.

Note particularly 'They bake them here, you know' girl and a star turn from 'Oh the quiche!' boy. I predict big things from 'Oh the quiche!' boy.

If only Freddie could go back to what he does best - drinking. When he stumbled off the step (at 1.05) and did that tie thing during the Ashes victory celebrations in 2005, I distinctly remember laughing for 10 solid minutes.

In light of all this here are a couple of television predictions/dreams:

'Freddie Flintoff's Lancastrian Pub Crawl' presented by Freddie Flintoff - what starts off as a low key BBC4 study of quiet northern watering holes takes a turn for the lairy when Freddie decides he wants to go to the Printworks and subsequently gets thrown out of Tiger Tiger.

'Oh the quiche!' starring 'Oh the quiche!' boy - A charming little sitcom in which a 4 year old boy repeatedly forgets to buy pastry foods. If they can get half of The Inbetweeners on board to reel in the knob-gag demographic then we're looking at a sure fire hit. I may as well get straight to drafting the treatment right now...